Copywriting Services
B2B Copywriting
Content Marketing
Web Pages
White Papers
Case Studies
Grants & Outreach
Commercial Writing for Environmental Industries
Case Studies | White Papers | Technical Writing | Content Marketing | Key Message Platforms | Web Site Pages | Email Newsletters | Product and Services Descriptions | Email | Press Releases
Copywriting for Soil, Water & Waste Industries
If your product or service is complex, technical or expensive (possibly all three) I’m guessing your B2B lead times are long.
And multiple engagement points are good to keep your prospects in-the-loop.
So when they’re ready for a purchase, you’re right where you want to be…in front of them.
It can be difficult to find a good copywriter with experience in your industry. Someone who knows your business… unique selling points… and target audience. A copywriter who can build a rational and emotional argument using key driving issues in your market.
Why Use Me as Your Copywriter?
I’ve got 20+ years of practical experience in your industry. I’ve been both an office and a field guy. In fact, I’m still consulting in the environmental industry.
So I’ve used, purchased or hired a lot of your products and services…like:
- water treatment systems
- erosion and sediment control products
- waste and recycling collection systems
- emergency spill and cleanup equipment
- soil amendments and compost
- water quality and soil sampling and monitoring equipment
- GIS and remote sensing technologies
- soil and water laboratory analysis services
And I’ve worked with a lot of technical specialists. Consultants working in the air quality, ecology, noise, water quality, odour and heritage specialties.
I believe sales messages in the environmental industries should be clear and simple. Without losing technical accuracy.
How does all this make me your ideal copywriter?
I’m embedded in your products and services. So I get how your business and products fits into the industry. I understand your target market’s mindset. Their needs. And their important action triggers.
And more than that…
I am a verified copywriter through the AWAI Copywriting Program.
I can uniquely explain the true value of your products and services – with clear, persuasive and motivating messages.
Grants and Outreach Marketing
Grant Applications | Newsletters | Web Writing | Email | Reporting | Proposals and Tenders
To move your audience and potential funders, answer the following question:
What are THEIR top priorities and driving goals?
Because if you can connect…
- their spoken (and unspoken) objectives – with
- how your services will uniquely meet them
(and cap it with a clear call to action…)
you can do two things…
Clearly address the rational reasons to part with their money or time, and…
Make them feel hope.
While working at Lake Tahoe, I was part of a group of passionate professionals that received and managed over $15 million dollars in grant funding for water and catchment projects.
I can help you produce well-written and persuasive material to move your audience.
So you have the best chance at delivering your important organisational objectives.
Copywriting Samples
Brochures
Brochures tell a company or organisational story - keeping the prospects desired end result in mind. This is an example of a brochure I developed for a startup company to promote their soils productivity consulting and compost delivery services.
Newspaper Advertisements
Example of an advertisement I wrote for The Land. The objective was to motivate a set of regional readers to call and find out about a new service-based compost business. The hook was offering "free" material and entice potential customers to discover a "no brainer" investment return.
Technical Guidelines
Lake Tahoe best management practices handbook - regional guidance for stormwater, erosion and sediment control. The old handbook needed a comprehensive update, but even small handbooks or guidelines are useful in the right industry.
Mini Case Studies
An environmental monitoring capability statement for a consulting firm showing a high level of industry expertise. Providing a brief overview with illustrative "mini" case studies can be effective for both service and product based businesses.
Banners
Banners should provide "eye candy" and words of interest to the passerby. All to entice them to your booth for direct sales and conversation. This one is an example of a set I put together for a trade / agriculture show in the Hunter Valley.
Advertorials
Advertorials are a great content marketing strategy for the right business. The content should feel fresh and blend in naturally with the magazine or newspaper's content. This example targets a subset of the newspaper's existing regional audience.
Direct Response Copy
A sales letter for a fictitious product called "Basketball Yoga Blast" including an email, landing page and order device. This was completed as part of my copywriting certification for AWAI. Has the core elements of a good sales letter: promise, picture, proof and push...
Newsletters
A small contribution to the in-house company newsletter of a consulting firm. Newsletters are quite easy to set up nowadays, with simple email blast letters being the norm. This bit was mostly in fun, but contained relevant information for internal coordination.
Websites
This is an outdoor LED lights ecommerce website for a drop shipping company. This project was my first foray into web building and writing for the web. Focus is on energy efficiency and outdoor living.
